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Personal and Corporate Change
Linking Personal Change and Corporate Change
Mastering personal and corporate change means getting control of five critical aspects of your business – personal mastery (P), interpersonal relationships (I), team building (T), organisational development (O) and customer orientation (C).The PITOC™ model provides an understandable system to put change, growth and development in a personal and business perspective.
You must constantly look at two aspects of change. The first aspect is the factors that you have most control over – the PITOC™ factors. The second aspect is the converging external forces over which you have little control. Obviously, these global external forces have a massive influence in driving change.
The first element of PITOC™ is P, Personal Mastery
All personal change starts with you. With you maximising your potential. With you clarifying your purpose and developing your competencies. With you balancing your values and attitudes. Personal mastery is at the very core of the PITOC™ model and at the core of your success in business and family life.
The second element of PITOC™ is I, Interpersonal Relationships
Your ability to influence, communicate and form interpersonal, one-to-one relationships, at every level of your business activities, drives everything that is happening in your business today. You cannot take it for granted or leave it to chance anymore. Your ability to build trust and understanding is critical to success today. It is in fact an intellectual asset in its own right. More and more business deals are based on intangible link-ups, and intellectual properties are often held together by strong interpersonal friendships.
The third element of PITOC™ is T, Team Building
The natural extension of strong personal and interpersonal capabilities is to spread these capabilities into larger groups – into teams. You know that good teamwork works in sport. You also know that team synergy reduces stress, wastage and costs and increases value, morale, energy, sales and productivity within a team. How do you maximise the potential of your team?
The fourth element of PITOC™ is O, Organisational Development
Your ultimate goal in any change management process is of course to maximise the potential of your organisation to reach its strategic goals. An organisation is made up of individuals and teams. Mix these together and you have to deal with an elaboration and complexity on a grander scale. Century Management is in the business of managing the mix of leadership, innovation, marketing, deploying resources, installing systems and processes, managing strategic thinking and planning and acknowledging cultural differences. Your ultimate challenge as a partner of Century Management is to manage individuals and teams through change and create sustainable strategic advantage from that change.
The fifth element of PITOC™ is C, Customer Orientation
Your customers are the ultimate electorate. They are voting for you or against you all the time. Customer satisfaction is not enough. Even satisfied customers shop elsewhere. Today, customers know they have choices as never before. Loyalty is hard earned. It never ceases to amaze me how companies spend small fortunes on attracting customers and then treat them as of no importance when they come to do business.
The ripple effect of personal mastery
Let’s suppose that you are 20% effective in your personal mastery dimension. The contention is that this will have a ripple effect on the other four dimensions. Your interpersonal relationships will struggle, your team will be ineffective and ultimately the whole organisation and your customer interactions will reflect this outward ripple.
The place to start with changing the current situation or with performance improvement is, therefore, with yourself. Watch the ripple effects. Stop making excuses for gaps in performance and blaming the market, your customers, your company’s culture or structure, your close interpersonal interactions. Work harder at defining, measuring and developing your own competencies than at looking for the answers in other people, situations or external circumstances.
By just starting to work on your Personal Mastery, you will experience immediate improvement all around you. Your perceptions will change. Your new beliefs, attitudes and thinking framework will energise you. You will realise that ‘as without, so within’ – if your external world is a mess, it’s just a reflection of your internal mastery. All the secrets of personal mastery have been available for thousands of years. It’s just that you may never have availed of them.
Converging External FORCES
Converging on these five factors are several external forces, which are constantly adding turbulence to the whole change revolution. You must constantly stay alert to these forces almost as you would prepare your home for a hurricane. The five elements of PITOC™ are more controllable. Notice that they become less controllable the further you move from the centre. (The factor that you have most control over is your own Personal Mastery.) The factors you have least control over are the converging external forces, yet you must be in a constant state of preparedness to deal with them.
Major external forces adding wind to the sails of change are:
Economic factors such as government policy, social trends, educational developments, cultural issues, political harmonisation and monetary policy in Europe
New industries are emerging today almost at the rate at which new companies emerged ten years ago. This creates new markets, new competitors, new products and new challenges.
Many companies are entering established industries and redefining how business is activated within these industries. It’s total strategic innovation. The borderless world and globalisation are major factors in the free-flow of knowledge and information. We haven’t even scratched the surface of the impact that this will have over the next ten years. Many of the world’s leading economists have predicted that the biggest market economies of the 21st century will be today’s Third World countries.
Higher safety and environmental standards that are being institutionalised worldwide will have their own implications on every business over the next 10 years.
‘I am absolutely certain that the most fundamental issue facing us in the first two decades of the 21st century is Demographics’, says Peter Drucker. For the first time since the Black Death, populations in the developed countries are declining. Drucker argued that this will have a number of effects, including an increased emphasis on education for the few, ‘precious’ children, and political turbulence as the ageing population fights to keep its entitlements. Companies have to adapt to an ageing workforce, with an average retirement age close to 80, whose members will want to work in a variety of increasingly flexible ways.
Worldwide economic integration is another major trend, Drucker said, as markets react to extreme and unprecedented currency fluctuations. Combine this increasing political fragmentation and you can see that the corporation as we know it today will fundamentally change.
The telecommunications revolution is really only starting. We know enough to be aware that this is an irresistible force for the better. The trend towards everything being better, faster, cheaper, easier, newer, different, smaller is unstoppable and will affect your life, your career, your community, and your business. It will affect everything. You must prepare for it. Otherwise, your business will be wiped out.
Convergence of technology for example will make it difficult to define the difference between a television and a personal computer. Hybrid industries will form between computing, communications, and software; or between chemicals and electronics; or between retailing and financial services. Customer expectations and customer needs are increasing. Not too long ago it was argued that if you provided two of the three variables of quality, value and price, you commanded competitive advantage in your market place. No longer is this true. Today, you must have all three variables flying in formation to achieve a competitive edge. The PITOC™ model is a Century Management model to help you think about managing change from a strategic viewpoint. No matter what your current position is you must endeavour to think strategically at all times.
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