Consulting is emerging as a new professional business and is fast gaining the reputation and status of the traditional professions such as legal, accounting and medical professions.
However, running a successful, profitable, consulting business is one of the toughest challenges in business today!
Delivering a ‘professional service’ is unique and different to a normal business in many ways. Therefore it needs special attention in terms of a business model, including specialized and professionally tuned and designed marketing management practices, combined with the implementation of “best practice” consulting methodologies, processes and systems. The combination and integration of all this very often leads to a doubling, tripling and quadrupling of your revenues.
For example, one Odyssey graduate doubled his revenue in one single deal, eight weeks after going through the Odyssey TRANSFORMATIONAL MASTERCLASS, writing a new contract with a single client for $750,000.
Another Odyssey graduate took his consulting business from $250,000 per year to over $1,000,000 in 2 years.
The Odyssey Transformational Masterclass is a journey to becoming a master practitioner consultant. It teaches you to transfer best practice theory relevant to client needs whilst positioning you the consultant, as the obvious expert in addressing their issues, problems and opportunities.
This positioning includes the notion that the “value and benefits” associated with the solutions you will lead, will be recognized and valued by the client, such that, your fees will be in line with that value and based on the benefits you provide, commanding you, the consultant, higher fees.
Certain clients are very happy to pay higher fees, when they are associated with value and benefits that represent a strong Return on Investment (ROI). Odyssey is structured to show you how to do it.
Odyssey: The Business of Consulting is the result of a focus, over a 15 year period, on how independent consulting practices and small consulting firms operate in many parts of the world. The main focus is on marketing, selling, positioning and building of a profitable consulting business.