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Century Management – Creating Business Advantage Through Strategic Human Performance Improvement

28

Sep 2013

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The Customer’s Perspective

Get into the head of the customer and see where the customer stands in the socio-economic hierarchy as that definitely influences their trigger points. Different types of customers tend to see value in different ways. You must be aware that value is in the eye of the beholder. It’s like the taste of a good […]

26

Sep 2013

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The Communications Business

One of the biggest challenges in the workplace (and at home) is the lack of clear communications. How many times have words and intentions been misinterpreted, misunderstood or miscommunicated?  Lack of communication has caused wars, lost sales and destroyed businesses. Communications is to staff and customer relationships as blood is to the body, without either […]

24

Sep 2013

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Talk Profits

How comfortable are you asking a customer about their profitability? How comfortable are you with business types of discussions? Are you good at it? The challenge for many Business Owners is to be able to have a discussion with the CEO and business owner on THEIR profitable or unprofitable company and have the CEO and […]

20

Sep 2013

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Products or Solutions?

Many Business Owners default to talking about their products, most of which are considered a commodity and comparable.  The challenge for Business Owners is to elevate their language and package their offering or “portfolio of solutions” in context to the benefits of the work and value the Business will provide. When the word “products” is […]

18

Sep 2013

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Good Written Communications

Writing is a challenge for many good Business Owners. The challenge is encapsulated in the latin phrase “Reme tene …verba sequenteur”, which means; “Grasp the subject…and the words will follow.” Become good at writing, because if you don’t, it can be the death of your business. Listening is the supreme skill.  Listen “to write,” listen […]

13

Sep 2013

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Verifying Your Understanding

“I thought you meant something different” … is an  age old reason for miscommunications! Two people, looking at different aspects of the same situation, see something different – and don’t verify for clarification. What is meant is not being communicated and the only way to judge is by the results. How often has the direct […]

11

Sep 2013

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Questioning for Clarification

Questioning for clarification (or paraphrasing) is one of the major reasons we encounter difficulties in communications. In a nutshell, people neglect to ask questions or seek clarification on a subject matter or conversational point. Hence, assumptions are often made based on a small piece of information. Secondly, people fear asking questions lest they appear ‘not […]

06

Sep 2013

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Observing Your Communications

There is so much noise and confusion in the translation of messages it can be difficult to observe the finer aspects of the communications process. Just sending a verbal or written message is no guarantee that the message is communicated effectively. The challenge is having the time to observe if proper communications took place. Nothing […]

04

Sep 2013

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Communicate Effectively

One of the biggest challenges in the workplace and at home is the lack of clear communications. How many times have words been misinterpreted, misunderstood miscommunicated? Lack of communication has caused wars, lost sales and destroyed marriages.   ‘Communications is to the relationship as blood is to the body, without either there is no life’. […]

27

Oct 2010

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Communication Competencies for Business Managers and Leaders

Communication competencies are implementation and motivation goals for business managers and leaders, everywhere! Marketing, management, customer service and team work are communication playgrounds. And only You can bring your own flavour to this challenge! It’s been said that leadership advantage comes more from successful communication than any other factor AND THAT Successful communication takes place […]

17

Feb 2009

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The Ripple Effect of What You Say and Do: Creating Business Communications Advantage

  Communication competencies are implementation and motivation goals for  business managers and leaders ,everywhere!  Marketing,  management, customer service and team work  are communication playgrounds.   It’s been said that leadership advantage comes more from successful communication than any other factor AND THAT “Successful communication takes place more in the mind and heart of the listener than […]

13

Feb 2009

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Creating Customer Service Advantage by Changing Your Culture

Delivering ‘good’ customer care is no longer good enough to gain strategic  competetive advantage for your business.You must deliver Customer Service Excellence. Marketing management and innovation should focus every effort on an implementation strategy that achieves this goal.   How do you create long-term, sustainable, business advantage with customer service  as the leadership focus ?

11

Feb 2009

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Innovation & Positioning: It

Innovation,innovation,innovation is the mantra in businesses and management circles every day. Yet when ‘conventional wisdom’ enters the room it wins hands down in 80% of businesses! What a strange contradiction. Most businesses copy what their competitors do! They copy their product feature and how they promote and sell their product. Copycats!  Here is a man […]